ACCELERATOR TOUR

2015 SENIOR CONTENT EXECUTIVE, CAA MARKETING

During the summer of 2015, we worked with Fender to outfit eleven up-and-coming bands, including Night Terrors of 1927; Priory; Matthew Curry; Marmozets, Deap Vally and Waters, with their own customized Fender touring van. Fender covered all fuel and vehicle maintenance needs as well as provided promotional and tour support. The bands each captured different elements of touring through their various social media channels and shared the experiences with their fans using the #FENDERXLR8R hashtag. Bands posted daily and to give fans a peek into their lives on tour. The hashtag allowed for fans who were following one #FENDERXLR8R band to discover other bands on the Fender Accelerator