LIVE FROM THE UPSIDE DOWN

2022 EXECUTIVE PRODUCER, OBSERVATORY

In advance of the hotly anticipated season 4 release of STRANGER THINGS, Netflix and Doritos challenged us to figure out how to connect the fans of the show to a wider music audience and bring them an experience like no other. Our answer: “Live From the Upside Down.”

As legend has it, Doritos MusicFest ‘86 was slated to be the greatest show Hawkins, Indiana would ever see. But the tour bus crashed and all the artists on the bus disappeared into another dimension. The show was canceled…until now.

Working with Hungry Man and director, Dan Opsal, we brought together a trio of 1980’s music legends - Corey Hart, The Go-Go’s and Soft Cell plus special guest, Charli XCX to put on a live-streamed concert in the fantastical world of a beloved series.