LIQUID DEATH - MURDER MOUNTAIN
2024 EXECUTIVE PRODUCER | HEAD OF PRODUCTION, BUOY STUDIO
In partnership with Liquid Death, Buoy created a Fortnite game filled with tons of thirst murdering and loaded with easter eggs from Liquid Death’s rich past of advertising and merch.
Murder Mountain co—opts the most popular canned beverage on Fortnite, Chug Splash, to bring Liquid Death’s thirst murdering ethos to the game. Typically Chug will give players health and shields but in this game it murders a player’s thirst and allows them to get murdered by another player. Flipping the normal gameplay on its head makes for a frustratingly fun game resulting in 43M Press impressions first week after launch.
