OUT THERE

2015 - SENIOR CONTENT EXECUTIVE, CAA MARKETING

To share Canada Goose’s 60 year-old story with the world, we decided to create a short film about the lives of those who have worn the coat. In collaboration with Oscar winning filmmaker Paul Haggis, the cinematic piece weaved together multiple true stories, each one set against a stunning arctic landscape. With the click of a mouse, the film became interactive, letting viewers hear from the people who inspired each story. Over 350 hours of interviews and thousands of personal photos were edited into twelve compelling narratives. The film was seen over 20 million times around the world. Viewers spent on average over 9 minutes in the interactive experience, over twice the length of the film itself. Other promotion efforts included a teaser trailer, movie posters as billboards, projection screenings in major cities, and a Sundance Film Festival takeover.