PET FRIENDLY

2018 EXECUTIVE PRODUCER | HEAD OF PRODUCTION, OBSERVATORY

When VCA came to us to us to create their first marketing campaign, it was clear that their brand message and dedication to their clients, both animal and human, was paramount and required a different path than product marketing. We partnered with Caviar Content to develop and create “Pet Friendly,” a premium comedy series directed by Whitney Cummings, acquired by Refinery29. Each episode follows the awkward and heartwarming stories of veterinarian Dr. Sally and the adopted pets and families she cares for in eclectic Los Angeles.