THE EDM EFFECT

2018 EXECUTIVE PRODUCER | HEAD OF PRODUCTION, OBSERVATORY

To highlight their sponsorship of EDM festivals in China, we helped Budweiser craft a short music video in which a bottle of beer and an electronic dance tune set off a viral dance craze that spreads worldwide. The music video stars Hong Kong superstar singer-actor Eason Chan, with one of his famous tunes remixed as an EDM dance track by Dutch DJ Don Diablo. The dance is contagious, and ends up sweeping the world. In addition to attaching Don Diablo as on-screen and musical talent, we partnered with director Henry Schofield, choreographer Ian Eastwood and Caviar Content to bring the music video to life.